A New Chapter in Southeast Asia: HansTools Sponsorship Experience at Automechanika Kuala Lumpur 2025 AMKL
Date: May 2025
Location: KL Convention Centre, Kuala Lumpur, Malaysia
Stepping Into a Dynamic Market — With Purpose
This year marked HansTools’ first-ever participation as a sponsor at Automechanika Kuala Lumpur (AMKL) — and what we experienced was far beyond expectations. For decades, we have been part of Automechanika Frankfurt, Dubai, Sahand other global shows. But AMKL 2025 delivered something different: a well-curated, collaborative, and people-first experience.
From May 15 to 17, HansTools joined the Taiwan Pavilion, organized by Messe Frankfurt Hong Kong and Taiwan offices. The setup was efficient, professional, and truly welcoming. And thanks to this support, we had the opportunity to present our complete range of Made-in-Taiwan industrial tools — from wheel service kits to heavy-duty tool trolleys — to a market that is evolving and full of potential.
Sponsorship With Meaning
HansTools was invited as one of the official sponsors of AMKL 2025, and we’re proud to say: it was more than just a logo placement. Sponsorship here meant visibility, yes — but also engagement, partnership, and shared responsibility in shaping the event.
The Messe Frankfurt team, led by Michael Johannes and Kalvin Lau, stood side-by-side with us — not only organizing, but participating, listening, and making sure the experience felt valuable for every exhibitor.
More Than a Trade Show: Workshops, Warmth & Welcome
Typical trade shows last 3–5 days with booths and name tags. Automechanika KL went further:
Workshops and Seminars ran all three days, featuring real exchange of market insights, problem-solving discussions, and industry sharing.
Finger food and refreshments were provided daily, creating an atmosphere that made people stay and engage.
The Auto@Fest Welcome Party — like a Malaysian version of Frankfurt’s Beer Garden — brought all participants together in an energetic, open celebration.
This wasn’t just networking. This was community-building.
Exchange perspectives with fellow exhibitors, including Taiwan’s MIT Solutions
Final Thoughts: Acting Like a Brand, Not Just an Exhibitor
We believe the role of HansTools is no longer just to show products — but to report, reflect, and respond to the markets we enter. That’s why this blog isn’t just a summary. It’s our way of documenting the shift: from tool supplier to global partner.
To our team in Malaysia, Messe Frankfurt, the Taiwan Pavilion, and everyone we met at AMKL 2025 — thank you. Let’s keep building.
🔧 HansTools — Made for the World. Built to Last.
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